Positioning

At a time when the visibility and measurability channels of the return on investment solidifies globally, having an attractive presence on the Internet is no longer exclusive to large companies or to companies with communication and marketing departments. The local business, a research project, academic, cultural or social, at the moment an NGO has the possibility of effectively segmenting its presence among the users of the universe of their activity or potentially interested in its products / services.

On the other hand, the credibility and notoriety of a brand, regardless of its dimension and type of business, has now the online information as one of its main reference sources, word of mouth and active component in the purchase / membership process. The focus on a well-structured online presence is number one priority of the Portuguese SME’s – and in this field SOLOS is a partner of choice.

 

Advantages

In this context, we have selected some of SOLOS’ current strength arguments:

– ability to communicate and adapt to interlocutors without any marketing knowledge or experience;
– creativity and flexibility in adapting Web tools to each business model and dimension;
– transversal view between offline and online in each communication strategy;
– continuous training and specialization of human resources;
– dynamic networking with national and international reference industry professionals;
– specialised training certification;
– specialised content marketing activation;
– solid activation, monitoring and performance of PPC / PPI campaigns (pay-per-click and pay-per-impression);
– capacity for bilingual projects (PT / EN) or exclusively in English.

 

Services

Communication and marketing strategy

Up-to-date information gathering on the several company’s targets – consumers, suppliers and partners.
Information gathering about the products, the challenges and the competitive advantages of each business unit.
Close analysis of national and international competitors.
Plan of communication and global marketing.
Plan of contents and of actions / campaigns (schedule).
Monitoring the results obtained and adapting the strategy.

 

Brand

Graphic design
Concept of communication
Graphic materials

 

Content marketing

Editing and translation of texts
Video
Photography
Graphics, infographics and images
Presentation of brochures and advertising materials

 

Online and digital activation

Architecture and development of websites and mobile applications
E-commerce
Editing, sending and monitoring email marketing and newsletter actions
Social Media Marketing (SMM)
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Customer Relationship Management (CRM)
Digital influence campaigns
Online advertising

 

Offline activation

Internal communication
Customer Relationship Management (CRM)
Printed advertising