EasyFresh: from a recent brand to a reference

A more reflected and consolidated presence on social networks. It was with this will that EasyFresh sought and started a partnership with SOLOS.

Years later, the partnership has been solidifying and SOLOS’ contribution to the enormous growth of this reference cleaning company in Lisbon is undeniable.

Accompanying EasyFresh’s commercial objectives and seeking to increase its notoriety and credibility, activating the brand on Facebook involves sharing careful photographs of the various interventions – also captured every six months by SOLOS, along with occasional video campaigns.

Customer reviews, awards achieved and paid engagement campaigns complement this strategy.

In parallel with a significant investment in equipment and in the specialization of the team, EasyFresh entrusted SOLOS with the creation of a new website that would reflect the growing affirmation of the brand in the sector.

We carried out an extensive study of the company, based on the collection and analysis of statistical data on the brand, competitors and target audiences, thus defining the strategic positioning of EasyFresh’s communication. From here, we designed a responsive website (adapted to mobile devices) with a very intuitive navigation, clean and capable of responding to the company’s updating needs. The quote request via online form is the main call-to-action.

At the same time, we have been developing an SEO strategy to improve the positioning of this website’s pages in researches in search engines related to EasyFresh’s services.

With the expansion of the company and the diversification of services, a natural need arose to reformulate the brand image. SOLOS renewed the brand’s original logo – the green apple – and adopted a color palette that mirrors the different types of services. Consistency and lightness were watchwords in this work.