IDAHOT: Communicating for human rights, against non-discrimination

The CIG – Commission for Citizenship and Gender Equality invited SOLOS to develop the communication materials for the 6th IDAHOT European Forum (2018), held in Lisbon within the scope of the International Day against Homophobia, Transphobia and Biphobia.

A crucial date in the context of the human rights struggle to which SOLOS promptly joined.

We started by creating the brand and visual identity of this initiative. Intending a strong and positive image that would convey the beauty of diversity in contrast to the violence inflicted on LGBTI people, we developed a vibrant palette with the colors of the rainbow, a representative symbol of the community.

With the aim of gathering all the information about the Forum and allowing the existence of an archive, SOLOS was also in charge of activating a specific landing page on the CIG website, following the previously defined visual identity.

We also developed the printed and digital materials for the event.

Finally, SOLOS was present at the Forum to guarantee photographic and video capture of the event.