Plastic surgeon and brand were one after all

Dr. Seixas-Martins is a plastic surgeon who has been operating in the public and private sectors in Lisbon for over 30 years. He is the protagonist and founder of Clínica Atlanta, a reference in Plastic Surgery.

When he approached SOLOS, the Google AdWords campaigns for Clínica Atlanta were blocked, a problem that had persisted for months – but that was promptly solved by us. This was, without a doubt, the best presentation for SOLOS and it opened the door to a partnership between us and the practice.

When we started working together, the practice had already been established many years ago. However, its positioning as a brand was unclear.

SOLOS began by defining the brand and we came to the conclusion that, although the clinic had a team made up of several doctors, it was actually the practice of a specific doctor that stood out: new patients arrive by referral and seek Dr. Seixas-Martins. Thus, the name Seixas-Martins became a part of the brand’s visual universe, along with the reference Clínica Atlanta.

On social media, the strategy for brand activation includes organic content and paid ads, both on Facebook and Instagram. In order to increase brand awareness, the content strategy focuses on the association of the various types of intervention at different times of the year, with posts that disclose real cases, patient’s before and after photographs, posts that seek to break myths about interventions carried out in plastic surgery, along with informative posts on the different treatments.

The image and contribution of Dr. Seixas-Martins is equally central.

Regarding the brand’s website, SOLOS initially identified the need to solve some technical problems and to optimize the vast archive of information for search engines, by reviewing and updating article pages. Currently, a careful SEO strategy is underway with the aim of better positioning the pages of Clínica Atlanta’s website in search engines.