Renault is an associate of Maratona Clube de Portugal (Portuguese Marathon Club) since 2014. In 2016, the brand decided to run the extra mile and to gather its runners in an exclusive community. SOLOS was responsible for the online activation.

We started by creating the landing page for the project’s presentation, which then evolved to a website with more information and a form that allowed the registration of new members in the club.

After that, we focused the online strategy in creating and growing a place of meeting and sharing for this community – the Facebook group.

We followed the participation in the weekly training sessions and the (glorious) participations in each marathon. The community was a part of the content created.

Email marketing, entrusted to SOLOS as well, was also critical for the online activation: every week, each runner got an email with useful information and the latest campaigns and news.