Renault is an associate of Maratona Clube de Portugal (Portuguese Marathon Club) since 2014. In 2016, the brand decides to run the extra mile and to gather its runners in an exclusive community. Now you can count on SOLOS for the online activation.
Following the creation of the landing page for the presentation of the project, we have focused the online strategy in creating and growing a place of meeting and sharing for this community – the Facebook group..
We have followed the participation in the weekly training sessions and the (glorious) participations in each marathon. The community is part of the content created.