The global strategy of Guiding Architects

Guiding Architects is an international organization of architect-guides from several countries, specializing in guided tours with an architectural focus.

The organization, which includes more than 40 international members, invited SOLOS to design its online marketing and communication strategy.

We began with an analytical and data-driven assessment of the organization, the sector and the communication channels already in place. Based on the insights gathered, we then developed the strategy, which was presented by SOLOS at the organization’s General Assembly in Santiago de Compostela.

This was followed by the development of the first content calendars for the brand’s social media channels: Facebook, Instagram, Pinterest and LinkedIn. We also created and segmented content by language and geographic location.