TGEU: new website with new brand

Transgender Europe (TGEU), which represents hundreds of organizations defending the rights of trans people in Europe and Central Asia, launched a call for a new website and SOLOS was chosen to create it.

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The brand

As we delved into the website we realized that the brand needed a makeover. At the time, the brand’s visual identity didn’t match its mission and target audience.

So a new logo was created for the brand, with the tagline “Transgender Europe”, which identifies and positions the brand from the start, and we developed a new color palette, based on the Trans flag – more intense shades of pink, blue and white, to ensure greater strength for the brand.

As a result, the brand is more representative and has a more emotional relationship with the community.

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The website

The TGEU website necessarily had to include different types of information for different audiences: from legislative and legal information, to news and articles on the subject of LGBTI rights in the various European and Central Asian countries.

As an organization operating on an issue that continues to face so many obstacles, this website had to be agile and assertive in the way it presented information. This is reflected in the choice of a clean and sober layout, which reinforces the organization’s credibility and notoriety, and in the easy navigation between the different types of information.

The website is divided into three main navigation areas: on the TGEU, on its areas of activity – political, legislative, organizational -, the epicenter of the website, and on current affairs in the various countries whose organizations the TGEU represents.