Communication as a driving force

The Portuguese Nurses’ Union (SEP) contacted SOLOS in 2015 to know how we could contribute to its digital presence. That’s when we started working on the brand, a 35-year-old organization with branches all over the country and a vast archive of information that is constant updating.

 

SEP’s biggest concern was its website, an outdated, unintuitive tool that wasn’t even optimized for mobile. And so we developed a new mobile-optimized website with an information architecture that responds to the huge volume of information, organizing it from a national perspective, by different sectors (public and private) and from a regional perspective.

The activation of the SEP brand online is also ensured by SOLOS on Facebook and Instagram, through regular visibility campaigns and membership campaigns.

Thinking about the future and to ensure representation, we created a segment dedicated exclusively to young nurses, with its own visual identity and tone.

We are also responsible for strategic crisis management in online communication and this was particularly evident in 2017, the year of the crisis that affected the trade union sector and prompted the “Now it’s us” campaign.

Simultaneously, we have been editing the magazine “Enfermagem em Foco” (“Nursing in focus”) since 2020, which was previously created by the union, and we provide specialized training for members of the regional delegations in web writing, Facebook pages management and sending newsletters via MailChimp.